Joan Joan Oliver was born in Barcelona in 1955. While studying History and Economics in Universitat de Barcelona, worked as a free-lance in the Publishing industry. In 1978 joined Banco Urquijo as a financial analyst. In 1980 created and leaded a subsidiary of the bank, Gesdata, which developed the very first European database of stock market information. In 1983 founded its own company, Enfony S.A., to supply financial information through the net. Three years later, the company became the Spanish partner of Financial Times Electronic Publishing. It was too early for this kind of services and the company failed and was sold in 1992.

In November 1992 he started “Bon Dia Catalunya” a morning TV show at TV3, the main Catalan television. From 1994 he was the anchorman and director of the program that was audience leader for 8 consecutives years. Between 2002 and 2004 he was TV3’s C.E.O. The station was during all this period the most viewed in Catalonia.

From 1995 to 2008 he published a daily column in the newspaper “Avui” and was a regular contributor to other publications and radio and TV shows.

In 2004 start to work with Futbol Club Barcelona. He was in charge of selling the club’s TV rights and designing the international strategy of the club. Between 2006 and 2008 lived in New York City. In September 2008 he was named Futbol Club Barcelona’s C.E.O. He step down in June 30th 2010, after a new administration take power. In the two seasons he managed the club, Barça became the first team ever to win six cups in a row. The Spanish national team that won the 2010 World Cup was mainly integrated by Barça players and adopt the Barça style.

Currently he is developing the project “Soul is money” in order to explain how a company, a sport association, a city or a country, can become a world brand by discovering and developing its own identity.